Jose “Chepe” DeVillegas may be the unseen hand behind some of Latin music’s most iconic images, but his work speaks volumes. In a career that spans concerts, red carpets, and personal shoots with top artists, Chepe has created a portfolio that not only captures the stars but immortalizes the spirit of Latin music culture. He brings an eye for detail and an innate respect for his subjects, establishing him as a highly respected figure in the industry. His unique approach to capturing artists is not just about photography but about forging genuine connections that bring the artists' humanity to the forefront.
2. Personal Background
Chepe was born in Bridgeport, Connecticut, a city with a rich cultural tapestry, though his heritage played a formative role in his life and career. With a Puerto Rican mother and a father of Puerto Rican and Cuban descent, Chepe grew up deeply connected to his roots. His parents instilled in him a pride in his heritage and an appreciation for the vibrant music and traditions that define Latin culture. This upbringing gave Chepe a unique perspective that he brings into his work, allowing him to resonate deeply with Latin artists and audiences alike.
3. Path into Photography
Chepe’s love for photography began early, but breaking into the industry was no easy feat. Armed with a basic camera and a passion for visual storytelling, he set out to make a name for himself. One of his first major assignments involved capturing live concerts, where he honed his skill in dynamic environments. Photographing live events taught him to anticipate moments and master the technical challenges of low lighting and unpredictable subjects. These early experiences laid the foundation for his career, teaching him resilience, precision, and the art of seizing the perfect moment.
4. Breaking into the Latin Music Industry
His big break came when he was invited to shoot a red-carpet event for a Univision award show. Surrounded by Latin music’s biggest names, Chepe’s goal was to capture each artist’s personality in a single frame. He understood that the Latin music industry was close-knit, and one successful project could open doors to more opportunities. Over time, he built a reputation for delivering high-quality, respectful, and engaging photos, and as word spread, artists began seeking him out. Working in an industry that values trust and relationships, Chepe became known for his integrity and professional approach.
5. Artistic Philosophy and Style
Chepe’s approach to photography is deeply rooted in his respect for his subjects. He believes his role is not just to capture an image but to protect and honor the artist’s public image. This philosophy is reflected in his careful, almost intuitive approach to each session. Chepe emphasizes the importance of trust, which he builds by listening to each artist's vision for the shoot. His style blends documentary realism with artistry, bringing out the artist’s personality while staying true to their authentic selves. This respect and attention to detail have helped him form lasting bonds with the people he photographs.
6. Notable Collaborations and Projects
Over the years, Chepe has photographed some of the biggest names in Latin music. His work with Ivy Queen highlighted her strong, fearless persona, while his sessions with Natti Natasha captured her energy and versatility. Working with Don Omar, he focused on showcasing the intensity and passion that define his music. A particularly influential collaboration has been with Julián Gil, who introduced Chepe to new clients and projects, ultimately expanding his network in the industry. Through these partnerships, Chepe has not only honed his craft but also built a loyal client base that values his artistic insight and respect for their personal brands.
7. Behind the Scenes of Latin Music Week
In 2024, Chepe had the opportunity to document Billboard’s Latin Music Week, where he worked closely with Leila Cobo, Billboard’s Chief Content Officer for Latin and Español. The event brought together a wide array of talent, and Chepe’s role was to capture the moments that defined the event from a unique perspective. His work with Cobo allowed him to witness her rapport with both emerging artists and established icons, a testament to her influence and Chepe’s skill in capturing those unseen interactions. His photos provided a rare look into the backstage world, highlighting the genuine connections that fuel the Latin music industry.
8. Challenges in Gaining Trust in Entertainment Photography
Establishing trust in the entertainment industry is no small task, especially in a field as competitive as photography. Chepe has developed a strategy centered around authenticity and empathy. He makes a conscious effort to mirror his clients’ communication styles, whether that means being more reserved or engaging. For Chepe, trust-building is about making the artist feel comfortable and protected. By prioritizing these values, he has managed to create a network of clients who appreciate his discretion and reliability, allowing him access to exclusive shoots and private moments that few photographers experience.
9. Influences and Inspirations
Chepe’s admiration for photographers Alex Tamargo and Omar Cruz shaped much of his early work. Known for their iconic images in Latin media, both photographers set a standard for quality and creativity that Chepe sought to emulate. Their dedication inspired him to keep pushing the boundaries of his craft. Following their work in publications like People en Español, Chepe learned the importance of narrative in photography — how a single image can convey emotion, tell a story, and leave a lasting impression. This understanding of visual storytelling has become a cornerstone of Chepe’s approach.
10. Legacy and Future Goals
Looking forward, Chepe is determined to continue shaping the visual landscape of Latin music. His goal is to help emerging artists find their voice through visual media, supporting the next generation with the same respect and attention he offers to established stars. Additionally, he hopes to expand his work into new creative territories, such as conceptual shoots that blend his love for Latin culture with modern artistic elements. Ultimately, Chepe sees his role as not only a photographer but as a cultural ambassador, capturing and preserving the essence of Latin music for future generations.
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